"It all began with my grandfather..." says Aakash. "A pioneer and well known name in the Indian diamond industry, a visionary, a pillar of ethics and integrity and an epitome of values. It was him, Mr. Umrawmal Barmecha, who departing from just trading diamonds pursued his passion for jewellery design and made a humble beginning ifrom a 600 square feet office located in the jewellery district of Mumbai, Hughes Road.
He began doing niche work for family and friends, intricately working with a team of four artisans. The word of his appealing designs, quality workmanship and competitive pricing spread fast and led to an increase in workforce as well the time he had to devote to satiate the growing patronage.
Since then there was no looking back."
Yoube Jewellery was established in 1990, as Mr. Umrawmal was joined by his son Mr. Ashok Barmecha who juggled between diamond trading and further developing his fathers dream. The clientele no longer remained restricted to just friends and family, it extended to affluent families, Bollywood/Tollywood celebrities and leading jewellers. It reached out to Mumbai, Delhi, Chennai, Kolkata, Chennai, Chandigarh and other cities by means of private and group roadshows.
In the year 2006, Mr. Aakash Barmecha joined the business as a young